Week 8A: Expanding Your Reach via Hashtags

This week I chose to look at Mt. San Antonio College, Fullerton College, UCLA and North Texas University's athletic accounts. I found it interesting that the only school that consistently uses the same hashtags is UCLA, which is #GoBruins. The other schools will use them sporadically or not at all. UCLA has 116K followers, while North Texas has just under 9K. The two smaller schools, Fullerton and Mt. SAC have 400 and 600, respectively. Again, UCLA is the only school that has more than five comments consistently on their posts. Maybe this has to do with the fact they are a larger school that is nationally known, whereas the other schools are smaller with a more specific audience. Both UCLA and North Texas have very clean posts with minimal design to them. Fullerton has a lot of editing to make the photos look "cooler" but it looks weird and, in my opinion, turns the viewer away from their content because it is hard to see. On our accounts, we do minimal design to catch the viewers' eyes, but only for creative content. If we are posting about a final score or a story on our website, we just use the raw images and let the stories do the talking. 

We use #CometPowered☄️ and #PalomarAthletics as hashtags because they are simple and our unique to our brand. 

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