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Week 4B: My Target Audience

In the Athletics Department at Palomar College, our main focus is on the student-athletes. We want them to be successful on and off the field so they can obtain their Associate's Degree and move on to a four-year college or university. That being said, our target audience is student-athletes. We want to make sure high school athletes are seeing what are teams are doing, how they are doing, and what makes being a Comet so great, so they can attend Palomar and play for one of our teams. From our minimal social media analytics, we know people aged 17-30 look at our posts and/or follow us. We also know more men engage with our posts than women, but we want that number to be equal. Our audience should be those looking to play sports competitvely and want to be successful.

Week 4A: Target Audience

I chose to look at the differences between Subway and Hungry Bear, probably because I'm starving and want some lunch. Right away you can tell that Hungry Bear is a local sandwich shop compared to Subway. While their website is put together nicely, it has a homey feel to it and makes the viewer feel welcome. Subway's website has a corporate company feel of reaching as many people as possible. Subway's target audience is anyone who wants a sandwich and they showcase that throughout their website by telling the viewer they can get a Subway sandwich pretty much anywhere. Hungry Bear definitely has the local approach. They don't have a lot on their website, with a concise "About Us" section. People who eat at Hungry Bear eat there because they know someone who introduced them to the shop, not because they looked it up online and decided to go there for lunch. Hungry Bear also offers more unique sandwiches with the ability to make your own sandwich. Subway, known …

Week 3B: Developing a Brand

My business is Palomar College Athletics. While a lot of information was provided to me by the school and department, I had to develop quite a few things when I stepped into the role a year ago. Even though the school already had a well established social media presence, my department did not. I immediately began researching what went into establishing a cohesive brand. We needed to have a personality and voice. We needed to maintain a color palette and pick a logo. I knew I needed to pay attention to fonts for graphics. I sat down and wrote out a branding guide to help myself, and allow the department to see the goal, maintain our brand identity. While writing the guide I looked at other schools to see what they were doing, how they were doing, and what they did that was successful, and what wasn't. Because our department didn't have any social platforms, the first time around needed to be right. Our style guide contains style guide purpose, active accounts, social media voi…

Week 3: Blog Comments

Blogs I read this week:Engir Diaz Aguillon: https://csit155-fa20engird.blogspot.com/2020/09/week-2-part-b-brewery-business-research.html?showComment=1599877044378#c3477067901383375265Julia Palomo: https://csit155-fa20-palomoj.blogspot.com/2020/09/week2-partb-entry4.html?showComment=1599877423924#c6493376771673544795Marla Caprow: https://csit155-fa20-marlac.blogspot.com/2020/09/week-2-part-b-business-research.html?showComment=1599877846577#c7062997585970352515Bertha Alvarez: https://csit155-fa20-berthaa.blogspot.com/2020/09/week-2-part-b-education-based.html?showComment=1599878179197#c2979114586708647924

Week 3A: Aesthetics, Design, and Branding

I chose my four websites in no particular order. The first website I looked at was Gates N Fences. My word, let's talk about the amount of text on the homepage. When the page first loaded my jaw literally dropped at how wordy it is. The menu to the left of the page also has a lot going on. The viewer has to know what type of fence they want to navigate to the correct page from the menu. If the viewer doesn't know what they want then they'll have to click through the different pages to find what they are looking for. Another issue with this website is the images on the individual pages. When the viewer hovers over the image text appears, but it is hard to read on top of the images. The images also look as if they were taken on a cell phone and not a professional camera. That being said, this website does not come across as professionally done. To fix these issues, the developer could lessen the text and make it bigger. A simple design can go a long way. Better quality image…

Week 2B: Business Research

Business ResearchBakersfield College (http://www.gogades.com/landing/index)Bakersfield College is a community college in Bakersfield, CA. I am specifically looking at their athletics website because that is the field I am in. The school has 20 sports, so they are a large school which employs a lot of people to keep the department going. They use Facebook, Twitter, Instagram, and YouTube and they use the platforms regularly. Bakersfield has a section on their main page showcasing their social media and they have links directly on their website. InstagramLast Post: 9/8/2020Followers: 2,129TwitterLast Post: 9/8/2020Followers: 2,844FacebookLast Post: 9/8/2020Followers: 3,291YouTubeLast Post: Two Months AgoSubscribers: 124They do a good job of posting quality content that people want to see. They post a mix of photos and videos to keep users engaged. It seems they use all of their social media platforms regularly, but they post the same content to each of the platforms. That isn't neces…

Week 2: Communication Between Business & Consumer

Social media makes communicating a lot easier. When we are happy with a service or upset with a service, we typically go on social media and tell all of our friends about our experience. When we share these experiences we directly telling the company, especially if they are tagged in our post, what we liked or what we didn't like. By tagging them, we are telling them we want them to see the post. Typically when we have a negative experience, we want the company to acknowledge us and attempt the fix the problem or alleviate the situation. Tagging the company in a post or using hashtags are great ways for them to notice. If a company wants to be successful on social media, they have to be listening to the chatter. If someone is actually doing that, our posts about the good things and bad things should be seen. In the past, people would have to call the customer service number and sit there and push a bunch of buttons and wait in the queue just to talk to someone. Some people would e…