Week 7: Alternate Assignment

For Palomar's Athletics Instagram, we use a majority of still images in our stories and for main content. It seems to be effective for us, but we definitely have more engagement with posts regarding specific teams. Because our social media presence is still new, we have a handful of our athletes following us and certain teams utilize different platforms. For example, the majority of our Instagram followers are women's basketball and softball players, while Twitter is mainly football and baseball. We try to content plan for videos, but as a one-person shop, the video planning gets pushed to the side for more pressing matters. 

We use the hashtags, #CometPowered☄️ , and #PalomarAthletics. The Comet Powered one came from a spin-off of the school's, #PalomarPowered. We wanted them to be similar but their own entities. For specific posts, like school-related ones, we use #ScholarComets and for athletes who move on to the next level, we use #NextLevelComets. We follow almost all of the other community colleges in the state with Instagram accounts in addition to all of the other Palomar accounts.

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