Week 9: Blogging

 Blogging is an excellent way to increase the flow of traffic to a website because a blog humanizes a company. While not all blogs are about personal things the blogger themselves has experienced, the blogger can still share personal notes as they relate to the business. When people read blog posts they know a human being actually took the time to write the blog, whereas information on a website is just straight forward with no personal flair. 

A great way to add a personal touch to a blog is for a testimonial. A lot of companies only allow their best employees to write testimonials for the company that is then shared on their blogs or websites. Being honest about the company and what they are doing makes the customer trust the company/brand more because they could be a shared connection. If the company sells soaps specialized for people with certain skin disorders, a testimonial from an employee who has a skin disorder will make others feel more comfortable knowing they are buying a product from someone who is just like them. 

Comments

  1. UnknownOctober 26, 2020 at 2:45 PM

    Good post, I think being honest is important. Good job.

    ReplyDelete
  2. Margaret NowlanOctober 26, 2020 at 6:00 PM

    Thank you fr sharing. I think testimonials are key when it comes to providing services.

    ReplyDelete
  3. BerthaOctober 27, 2020 at 9:57 PM

    Hi Cara. That's a great point about the people who choose to read a blog versus reading a business site. There are choosing to read something that offers a more unique experience. By the nature of how a blog is created, it should have traces of the writer in it.

    ReplyDelete

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