Week 4B: My Target Audience

In the Athletics Department at Palomar College, our main focus is on the student-athletes. We want them to be successful on and off the field so they can obtain their Associate's Degree and move on to a four-year college or university. That being said, our target audience is student-athletes. We want to make sure high school athletes are seeing what are teams are doing, how they are doing, and what makes being a Comet so great, so they can attend Palomar and play for one of our teams. From our minimal social media analytics, we know people aged 17-30 look at our posts and/or follow us. We also know more men engage with our posts than women, but we want that number to be equal. Our audience should be those looking to play sports competitvely and want to be successful. 

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