Week 4A: Target Audience

 I chose to look at the differences between Subway and Hungry Bear, probably because I'm starving and want some lunch. Right away you can tell that Hungry Bear is a local sandwich shop compared to Subway. While their website is put together nicely, it has a homey feel to it and makes the viewer feel welcome. Subway's website has a corporate company feel of reaching as many people as possible. Subway's target audience is anyone who wants a sandwich and they showcase that throughout their website by telling the viewer they can get a Subway sandwich pretty much anywhere. Hungry Bear definitely has the local approach. They don't have a lot on their website, with a concise "About Us" section. People who eat at Hungry Bear eat there because they know someone who introduced them to the shop, not because they looked it up online and decided to go there for lunch. Hungry Bear also offers more unique sandwiches with the ability to make your own sandwich. Subway, known for its footlongs and customizable sandwiches, has a much larger menu because they have a much larger audience that they need to appeal to. Subway has a product-first approach to their website. To find any additional information about the company, the viewer must scroll to the bottom of the page. Hungry Bear has everything right at the top for their viewers. 

A subtle thing I noticed was the "Responsbility" section on Subway's website. In that section, they talk about their commitment to providing healthy options to customers, how they are being eco-friendly, and what they are doing in their communities. I feel like they have this section because when people research large businesses, they want to know what else they are doing because it is not necesaailry seen in the community. Local businesses, like Hungry Bear, don't need that page on their websites because the community can see what they are doing in the community.